Roshon Fegan with short black hair, multiple earrings, wearing a black t-shirt with white text and a chunky silver chain necklace, looking at the camera against a plain white background.

ROSHON

As the Founder and CEO of ICONOMOUS, Roshon leads this multi-division company with a legacy built on over 20 years in the entertainment industry. He began his journey as a child actor and evolved into a multi-hyphenate creative, building a career that spans acting, dancing, songwriting, music production, and visual storytelling. From starring on major television networks to producing for top-tier artists, Roshon has remained a dynamic force, continuously redefining what it means to be an independent creator in the modern era.

His path through the entertainment world has given him a deep understanding of both the creative and business sides of the industry. That rare dual perspective fuels everything he does—from brand building and content development to artist mentorship and executive production. Rooted in hands-on experience, Roshon brings a rare combination of talent, vision, and industry insight to every move he makes. Through ICONOMOUS, he’s creating a platform that merges entertainment, fashion, and media—empowering artists to own their narratives and shape culture from the inside out. Under his leadership, ICONOMOUS has grown into more than just a company—it’s a creative ecosystem built to amplify bold ideas and support independent innovation.

With a focus on authenticity, innovation, and ownership, Roshon is turning decades of knowledge into a creative empire designed to inspire the next generation of icons to move independently, challenge convention, and make a lasting impact across every lane they enter.

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GIO

Giovanni Valle is a young Latin creative entrepreneur who seamlessly blends his Los Angeles roots with his Mexican heritage to craft a bold and dynamic artistic vision. As Head of Media at ICONOMOUS, Giovanni leads with a rare combination of creative finesse and strategic insight bridging the gap between media innovation and brand development.

With years of experience in multimedia operations, project management, and business growth, he has led diverse projects in collaboration with actors, brands, and artists driving content creation, strategic partnerships, and brand visibility across entertainment and culture.

Fluent in both English and Spanish, he builds strong cross-functional relationships and thrives in culturally diverse environments. His portfolio includes over 100 successful freelance set productions, reflecting both his expansive network and dedication to excellence. A true innovator, Giovanni not only elevates branding and marketing strategies but also orchestrates high-profile campaigns and events with precision and purpose. His work continues to push boundaries in media, partnerships, and storytelling cementing his role as a creative force and cultural connector in the entertainment industry.

A man wearing sunglasses, a black cap with a sports league logo, a nose ring, earrings, a tattoo on his neck, and a white sweatshirt with the word 'ICONOMOUS' printed on it.

DELIAN

Delian is an accomplished artist, producer, and songwriter whose rich Latin heritage infuses his music with depth, authenticity, and a distinct cultural flair. With over 15 years of experience in the music industry and more than 20 million streams to his name as a songwriter, Delian has earned a reputation for seamlessly blending modern production with traditional Latin influences, creating a sound that is timeless.

As Head of Latin at ICONOMOUS, Delian plays a pivotal role in shaping the future of Latin music and entertainment. He leads the company’s efforts in discovering, developing, and elevating emerging talent while bridging the gap between artistry and strategy. His leadership reflects a rare blend of creative intuition and executive vision, helping position ICONOMOUS as a global force in Latin media.

Born and raised in the vibrant San Diego music scene, Delian’s journey has included high-profile collaborations and a standout appearance on The Voice, where his talent reached a national audience. His songwriting dives into themes of love, identity, and resilience capturing personal experiences that resonate across borders and generations.

Driven by passion and purpose, Delian continues to build a legacy as a creator, crafting stories and sounds that move people around the world. With every project, he reaffirms his mission: to elevate Latin music on a global stage without losing the heart that makes it powerful.

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CUBB

Cubb Coleman is a recording engineer, producer, and digital marketing strategist who has helped shape the sound and the visibility of a new generation of artists. After graduating from the Musicians Institute in 2017, Cubb quickly gained professional experience at Atlantic Records, sharpening his skills at one of the industry’s top labels.

In 2018, he achieved a major milestone by producing the theme song for Disney Channel’s K.C. Undercover starring Zendaya. This early success opened the door to the social media music wave, where Cubb became the go-to engineer and producer for influencers making serious moves into the music industry. Through his work, Cubb has helped clients collectively achieve over 500 million streams across all platforms, turning emerging influencers into notable recording artists with strong, loyal fanbases.

Today, as a Digital Operations Coordinator at ICONOMOUS, Cubb brings his expertise in music production, digital strategy, and brand development to empower self-made artists and inspire the next wave of ICONS. In addition to his role at ICONOMOUS, he is the Founder of Social Media Records, where he merges top-tier studio production with AI-powered marketing campaigns across YouTube, Spotify, TikTok, and Google. His experience extends beyond sound into strategic branding, digital content creation, and artist positioning, making him a vital part of ICONOMOUS’s mission to blend creativity, culture, and the spirit of independence

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ANTHONY

Anthony Hernandez is a first-generation Salvadoran and a seasoned real estate entrepreneur with a strong entrepreneurial drive and a passion for business growth. Fluent in both Spanish and English, he leverages his cultural insights and bilingual skills to navigate a variety of professional settings.

In addition to his entrepreneurial ventures, Anthony serves as Executive Assistant and the Head of Operations, to the CEO at ICONOMOUS. At the company, he plays an instrumental role in overseeing and managing daily operations, ensuring that all departments are aligned with the company’s strategic vision. His leadership is key to optimizing workflows, streamlining processes, and driving operational efficiency across the organization. As a member of the leadership team, he manages cross-functional teams, enhances productivity, and implements innovative solutions that meet the company’s evolving needs.

Anthony works closely with the CEO, supporting high-level decision-making and executing strategic initiatives that fuel the company’s growth while maintaining its competitive edge in the market. His commitment to excellence is demonstrated in his approach to every project, combining strategic thinking with meticulous execution to achieve tangible results. Anthony’s proactive management style ensures that Iconomous not only meets its short-term objectives but is also well-positioned for sustained success in the years ahead.

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WILL

Will Carter is a seasoned partnership executive with a proven ability to build impactful brand alliances that bridge the worlds of sports, entertainment, and culture. As Head of Brand Partnerships at ICONOMOUS, he spearheads strategic collaborations that strengthen the brand’s presence across music, fashion, media, and live experiences connecting forward-thinking brands with bold, independent creators.

In addition to his role at ICONOMOUS, Will leads corporate sponsorship efforts at CSUN Athletics through LEARFIELD, where he has played a key role in driving revenue growth, securing high-profile naming rights, and elevating the university’s brand visibility. With a deep understanding of both the commercial and cultural sides of partnership strategy, Will continues to create long-term value by aligning brands with purpose, storytelling, and community impact.